The Difference between on page and off page Optimization

Search engine optimization generally deals with two techniques and it is called as on page optimization and off page optimization. These two optimization techniques are essential for any company that focuses on a good website. If a website is good in these two search engine optimization process, then definitely that website will be ranked top in the internet. These two factors determine the quality of the site and search engines like Google and yahoo consider these two factors as a essential one for website and it fails to rank the sites that do not fulfill the above two facts. Let us see the difference between on page optimization and off page optimization in an easy way. Let us start first with on page optimization.

On page optimization:
Structure and content is what the on page optimization deals with and also, it deals with the code and design level change that helps the search engine spiders to index them. There are five factors involved in on page optimization and they are title tag, Meta tag keyword, Meta tag description, keyword density and URL structure. Title tag is an area on the web page and it shows the title of the website on the top of the internet browsers. The users should use the appropriate title tag that relates the business of the website so that both the users and the search engines can view it easily. Meta tag description generally shows the basic description of the website and it is a part of web page coding that plays a very important role in web page ranking.
Keywords, as by its name, they are the key words to your business and the way you focus or use the keyword on the website reflects in your page ranking. For a good web page ranking, the maximum keyword density limit is 2% to 8% and it should not be over stuffed in the web page. Ensure that your URL structure is related with your context of the website product or business.

Off page optimization:
Most of you may develop the website good in all aspects and then forget to do off page optimization process. If you do like this, it’s totally a blunder mistake and for good page ranking, the other search engine optimization technique called off page optimization is essential. It is a technique that helps search engines to discover your web page. It involves factors such as article spinning, link building, bookmarking and all other non technical activities. The main difference between these two techniques is the above one involves some technical works whereas the latter one does not involve that much of technical work. The Off page optimization mainly involves with the content writing and directory submission. It means that you are conveying a message to the world and search engines that you have a started a website for this particular reason and particular product. If you do this technique properly, then your product or business will be listed top in the search engines and also, your website gets good page rank. So do follow these techniques in a good aspect and avoid some black hat techniques that are unethical.

Hi, I am Annie. I am working as a web developer in an Indian seo company. We do search engine optimization, web designing, pay per click and shopping cart customization.